Welcome to Brand Social
Hi, I’m Nicole and this is Brand Social, a bi-weekly newsletter about what brands are getting up to on social. From the best (and worst) accounts and posts, to platform updates and wider cultural shifts that impact the way that we—social media teams—do our jobs.
Since starting my career in social eight years ago, most of my roles have been as a one-woman team. There just haven’t been enough of us to go around. And those of us in social have been juggling far too much: copywriting, content creation, trend and channel research, design, scheduling, posting, and community management—the list goes on.
The fact that clients have been expecting so much from such small teams is, for the most part, not their fault. Social media is nebulous. Everyone knows their brands should be on social but they don’t have the knowledge, insight, proof points, or sign-off to shift their marketing budgets in a way that would make a difference. Social media as an industry just doesn’t have the history behind it.
But I think we’re hitting a turning point. There are now roles like Director of Social Media, social-specific award shows like The Shorty Awards, and an exciting number of social media professionals with extensive, hard-earned experience under their belts. And the brands that have been investing in social are seeing the positive impact on their culture, identity, lore, community, sales, growth, and sentiment.
To keep fuelling this positive growth, I think we need more social-focused resources that question, showcase, analyse, and critique. Resources that help newcomers learn faster, help teams prove the value of social, and inspire social professionals to continue pushing their clients and brands to do more.
And that’s where Brand Social comes in.
Who is Brand Social for?
Brand Social is written for anyone who works in social media. But it’s also for anyone who a) wants to be at the top of their marketing game or b) is curious about what brands are doing on social. Whether you’re a social pro, brand strategist, or marketing manager, I can guarantee that they’ll be a lot here for you to learn from.
What Can You Expect From Brand Social?
My goal is simple: I want Brand Social to be a go-to resource for what’s happening on social, and I want that information to inspire you (and help you convince clients and teammates) to invest in social strategies worth talking about.
By subscribing, you’ll get a bi-weekly newsletter borne from the scrolling, analysing, and digging I do. Expect my POV on social campaigns, product launches, social strategies, trends, viral posts, and much more.
And it’s free (with potentially paid options in the future).
Subscribe!
If that sounds up your alley, hit subscribe below and then share this with someone you think might enjoy it, too.